Brand Analysis 

An investigation of your corporate culture and market are combined with an analysis of how you project and maintain your image through logos, images, Web sites, etc. It's about your image; it's about the soul of your company. Brand analysis determines whether your past branding efforts have been appropriate and effective. It also includes suggestions on how to evolve a brand to react to market and social conditions. 

Web Site Auditing 

Web site auditing involves an evaluation of your current Web site. We look at trends in traffic, seeking to answer questions about site visitors, such as:

• Do visitors to your site go to secondary/tertiary or deeper levels? 

• Where do they jump off your site? 

• Are they prompted to make contact with you or are they making purchasing decisions? 

• Are they abandoning purchases before the final transaction? 

• Are they coming to your site through links, search engines or elsewhere? 

We review your site to ensure that branding, messaging, and interface designs are clear and uniform throughout. We look at your audience analysis to ensure you're reaching them in the most effective manner, through the quickest means. And we evaluate the technology used on your Web site to make sure that your audience is being engaged, not enraged. The aim is to reveal any weaknesses that are hindering the marketing and sales goals of your site.

Competitive Analysis 

Our competitive analysis involves an in-depth study of your competitors-analyzing their Web sites, marketing materials, and products-to determine how you can best compete in your marketplace. We measure the traffic trends on their sites, test their abilities to deliver what they promise, and unearth their strengths and weaknesses. We want to ensure that your company can cut a more successful path and stand apart on the Web. Particularly important in e-commerce projects, the Competitive Analysis provides invaluable information for successful business development and market positioning.