Whether delivered on the Web, CD-ROM, or other medium - the
presence of strategic audio can make every difference on
the impact of your delivery. There is much more to
properly designed sound than what meets the ear. The
Nicayla development team specializes in the integration of strategic
audio into your companies multimedia deployment.
To Define
Strategic Audio
Strategic
Audio Development is a four fold process.
The
identification of where sound shouldn't be is the first
step.
Using statistical information gathered from Web User Interface
studies, the inclusion of sound in any multimedia element must
first be justified - for the recipients of your multimedia
deployment will more often than not be critical of your having
sound where it shouldn't be, than having it where it
belongs.
The
identification of where sound should be comes next.
Various elements of your campaign will undoubtedly be
strengthened by high-end audio. It is important to
determine the nature of the audio that will be most beneficial
to the end-user. Some elements may require a
"triggered" audio event (i.e. a button being pressed
or moused over) while other elements are better suited with
streaming "background" audio. Sometimes audio
generation must be programmed to occur dependant on a
pre-defined set of variables or circumstances.
The human element
is most important when deciding upon an audio selection.
After we know where the audio is to be placed, a most critical
decision must be made: What should the audio sound
like? The background audio for a Symphony Orchestra FLASH
introduction will vary greatly from that of a Gaming Site or an
Auto Manufacturer. The decision to place any audio event
within a particular design element is the result of known human
responses to acoustical stimulus. While this may seem
obvious, the proper application of that principle can build
stunning, and even emotional multimedia packages.
Finally, the
audio is developed and integrated into the project.
Hear It In Action
! (Make
sure your speakers are turned up.)
So What's The
Bottom Line ?
While not every web site can benefit from strategic audio, it
can turn others into a compelling, interactive
experience. Nicayla has the tools and experience necessary
to bring your organization to an all new multimedia level.
By fortifying our visual design principles with the design of
sound, you can see and hear the Nicayla difference in your next
corporate multimedia project.
